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Showing newest posts with label customer service. Show older posts
Showing newest posts with label customer service. Show older posts

Customer Service


To a retailer, customer service is about a lot of things.

It is about processes. Processes are designed to protect interest of a business and not his customers. Customers are smart enough to find their own way out of the jungle.

It is about people. They are trained to follow processes and are happy to accommodate customers within the realms of those processes. Let customers worry about their problems and not bother staff with their problems.

It is about price. Products are sold at competitive price. At times, cheaper than what competition is selling at. Then hoping that, customer should not expect any kind of service at rock bottom prices. Service and low prices don’t go hand in hand and customers should understand this.    

It is about products. Stock product that is expected to contribute more to bottom line, bundle non-moving products with high selling products and give customers a feeling that they are in for a great deal. Customers will be intrigued with these offers.

Unfortunately, customer is missing from the whole framework. In the name of customer service, everything is designed to help business and not customer. Experienced customers know that this all ‘customer service’ thing is a minefield of frustration and bad experience and they avoid getting into this spiral.   

But retailers do not have much to worry. After all customer is still spending his money with them.

Smile...



...or customers might not like you.


"There's one person up there in the lobby who is not smiling or greeting people when they walk in."

The complaint above is registered at Ritz-Carlton, New York. And this non-smiling staff is a big concern for the hotel manager.

It is pretty simple - smiling staff will keep customers smiling and smiling customers will keep businesses smiling. All businesses understand it but only few decide to do something about it, while others continue to ignore it. And some go out of their way to keep all stakeholders happy.

Ritz surely knows how to do an excellent job in delivering a great customer experience. They truly believe in 'wider the smile, better is the business'.

Customer Service Person of the Year – Steve Jobs


“No. Not to worry.”

If you read the above text, you will probably ignore it as it does not contain any useful information which an ordinary Joe will look for. But tell the world that above text is an email response from Steve Jobs, you may like to read it again and try to find the background of the above text.

Over the last one month, Jobs is answering queries of customers like there is no tomorrow.


In case a customer is not happy with some hardware upgrade and writes to Jobs asking him the reason behind this lousy upgrade, Jobs replies him with a reason. 

If someone wants to know about whether he can access his collection of books on iPad, Jobs reply with one word reply. 

And the list goes on and on. ‘Blog world’ is full of such small and few-words-long emails which may not translate into any heart to heart talk (most of the time it is blunt and to the point) but it will always surprise you if you get a reply from a CEO. And if  he CEO happens to be Steve Jobs, Apple fanboys are more than eager to pick the threads and spread it on various blogs.

I find this practice of his a bit strange and amazing at the same time. Strange because it is far easy for a CEO to go for a press release and answer everything in formal and legally correct language which will do no harm to anyone. Yet he decides to take this off-beat path. His replies are often considered curt, blunt, and too short but usually to the point. If he decides to go the PR route, he can overcome all these short comings. But he decides to speak his mind and heart instead.

I find it amazing because a CEO need not respond to any customer mail. He can pass it on to his chunnu-munnus who will take care of the issue. It happens most of the time and it will continue to happen as CEOs are extremely busy species and small customers are definitely not their priority. It is amazing to see that someone is trying to do things differently.

Jobs may not be answering all the emails but whatever small number he replies, shows his concern for his customers concerns, and he feels that their concerns are his concerns.

He is, beyond doubt, my customer service person of the year.  

Customer Service Demons




Who needs Customer Service demons from some 'outer world' when you have enough inside?
 
There are scarier demons inside customer service departments in the name of 'processes'. There are even more scarier demons inside untrained customer service professionals.
 
The bigger problem is whenever we try to see this demon, we do not kill it. We let it get bigger and scarier. We join hands with these demons and let them run the whole show.
 
In the end, demon does his job efficiently. And we fail to deliver for what we are hired for.   


Tata Motors taking me for ride.

Tata Motors is absolutely taking me for ride. Literally!!

I have booked Tata Manza Saffire (Silver color) from Goyal Motors, Patiala. I was promised a delivery of vehicle in 20-25 days, which comes to March 24, 2010.
Well, the stipulated time period is about to elapse and I am yet to get a call from your dealer (which for me represents the company), and that when they have taken booking amount from me.

Nonetheless, I called up Salesman (Robin) to confirm the delivery of the vehicle but to my amazement, he was clueless about the delivery date. I called him 3-4 times and every time he told that he has to confirm it from his senior. In my fourth call,  I urged him strongly to inform me about delivery date. Then he put me to some team leader (Sandeep Puri). He was equally clueless and gave me some excuses of non-availability of car on the said delivery date. Then I requested him for the next earliest delivery date but he said that he will call me in exactly one hour to give me a confirmation. That one hour never passed.

After making five calls and spending almost 30 minutes on phone, with their salesman, I was able to get a delivery date for my vehicle.

After struggling to get delivery date from saleman (Robin), I am now struggling to get my car. Saleman assured me that I will get my desired car in my desired color on March 25.

Then on the morning of March 25, Salesman again called that he cannot give me a car in Silver color. Only car that is available is in White color, take it or leave it. My choice. He passed on the phone to his superior, Mr Bhupinder Singh (apparently branch manager), who also arrogantly told me that they cannot do much and this is the only car available and I can take it or leave it. 

Are we going back to Ford era?

Contacting Tata Customer Service is another obstacle race. There are fancy customer care pages all over their website but you cannot actually find any email id wherein you can lodge your complaint. They have comment box on their website but it restricts complaint to only 1000 words.

On one hand we have Apple CEO, Steve Jobs, who flaunts his email ID like his iPhone and on another we have India's most respected group which does not even give email ID of its customer support.

I called call centre number on their website. A polite person gave me the number of Regional Manager (Karun Grover). I called him and he transferred my call to someone who further gave the phone to one  of his colleagues (Shivangi). She promised me to give some solution in a couple of hours. She did call me as promised but with no solution. She gave me a dhobi list of reasons and problems why it cannot be done. She wanted me to settle for some other color but why? I chose this color after a lot of deliberation and I want only this color. 

Such pathetic service from a brand which makes India proud in designing Nano. I think Tata Motors feel that Indian common man will be happy to get cars at cheap prices and customer service can be compromised. But I think this is not true. Times are changing. Product development can be copied easily, but good customer service can go a long way in making a brand indispensable. I think I just made the biggest mistake of my life by booking a car with Tata Motors. I am not sure if I am unlucky or it is part of Tata Motors DNA.

Feedback Blackhole



In a lot of organizations, feedback is usually lost in the system somewhere. It is not that there are no processes to record feedback but things somehow go awry. Either people responsible do not go through feedback or feedback is just ignored.

Once in a while you come across an incident wherein a company listens to customers and try to implement things which are suggested, requested and demanded by customers. Wal-Mart is one such company which has recently caved in to customers’ request. Apparently, Wal-Mart removed certain products which were not selling well in their stores. This was pure business decision by the company. Some customers did not like this and they urged Wal-Mart to put their favorite products back on shelves. Nothing happened. Customers demanded again. Nothing happened much. Then customers said enough is enough. They completely ditched Wal-Mart and started shopping at stores which were carrying their products so that they can do their monthly shopping under one roof.

Once customers took their business away from Wal-Mart, apparently company woke up and started to go through feedback. Only then they realized that they awee losing their major chunk of business because they had stopped carrying few products which were not moving from the shelves fast. Wal-Mart took corrective action and re-stocked the product.        

Wal-Mart took these corrective steps reactively, by going through customer feedback after losing business. But it would have been a lot easier for them if they had done the same thing by going through feedback proactively.  At least, the customers would not have felt their feedback getting sucked into some blackhole.  

An Ode to Customer Service Professionals

Being a customer service professional is a courageous decision. Though I am sure most of customer service professionals are pushed to make this decision because customer service jobs are in abundance with none or very less prior experience required. After all, you can teach anybody to follow manuals.
 
But I still feel that we all customer service professionals are always doing spirited and courageous jigs. Spirited because when whole world is partying, we are serving them so that they remember their party for whole life. When whole world is going around with their loved ones on Valentines Day, we are working hard so that their bond of love gets strong. When whole world is preparing for Diwali/Christmas holidays, we work hard so that these holidays become memorable for everyone whom we touch. 
 
This is a courageous effort also because very few customers acknowledge the efforts of customer service people. It is always assumed we are doing their jobs and we do not need any bouquets for our efforts. After all, we are paid for doing this. And since we are the faces of many service oriented businesses, our share in brickbats is largest. We are responsible for every single goof-up. But we always try to remain cool and continue to do our jobs. If this is not courage, then what it is.   
 
For us, every transaction is a new begining. As we start our new interaction with a new customer, all our past interactions are wiped clean from the slate. After all, every customer is different and his needs and demands will be different from the last one. And our job is to be consistent in every interaction so that customer walks away with fine memories associated with brand. Any goof-up and all our past transactions will not be able to save us from the fury of an angry customer whom we have accidently rubbed on some wrong side. 
 
We customer service guys are a spirited breed and I am proud to be part of this ever expanding breed.

Best Customer Service Person - Woman

Dear Ladies in Customer Service Team,

Customer service without you would not be same. Your mastery at juggling work, multitasking, dynamism, great emotional connect and empathizing nature makes you extremely good at providing customer service.

Customers trust you because they know they are talking to someone who is high on integrity and is honest. By talking to you, customers know that they are in safe hands and they will get a deal which is fair.

Customers know that decisions will be faster as you can put yourselves in their shoes and help them get resolutions faster. After all your dynamism at work and at home is envied by most men.

Each woman who is a part of customer service department has done what is best in the interest of company, interest of customer, while remaining in the limits of a whole lot of processes. Maybe managing your own homes have helped you in achieving this amazing balance.

As a customer service person, any organization is glad to have you on board because you are the best. You are awesome when it comes to doing service to customers or family.

Happy Woman's Day.

Keep rocking.

Another Improve-Toilet-Story and More...



Delhi airport has improved a lot and become a lot more swankier than it was. One of my NRI cousins also gave me this feedback.

But feedback received by airport management companies asks them to improve on certain areas. And guess what tops the list. Toilets.

Travelers want toilets to improve in terms of cleanliness and upkeep. Valid demand.

There are some other suggestions as well like ATM machines, mother-care center, announcements, etc. One suggestion is to have plants inside the airport. Plants? Yes, plants. They should plant trees and we Indians will take care of irrigation ;-)

Shifting focus from Airports to Airlines. Richard Branson (I love this guy and I would love to work for his group) has given an interview in which he has a suggestion for other airlines to stay afloat (apart from taking help from Governments).

On asking what other airlines can learn from Virgin Airline, he quipped. 

I don't really want them to learn anything. I'd be delighted if they carried on exactly as they are. They basically should get out a clean white sheet of paper and start again. Most of them are beyond repair. They got far too big and have management groups that don't care about customer service. The experience the traveling public gets on those other carriers is pretty dire.

Continue with your layers. Add more layers. Still not enough, add more layers. Increase your distance from customers. Let customers suffer while you pocket huge salaries. And when customers start ditching you, you run to Government for bailout.

Your competitors know your future. Unfortunately, you do not. 

World Toilet Day


Today is World Toilet Day. I have always believed that toilets plays an important part in customer service.


Poor toilets gives an impression about the way one runs his whole business. If someone can ignore such an important service entity, he can ignore other important aspects of service as well. Or if someone can show casual attitude towards poor service in one area, he can spill this casualness to other important service areas as well. Poor ingreidents, poor staff mannerisms etc. You guys know well.


However, toilet in India is a forgotten entity. Businesses running with stinking toilets, shabby toilets, toilets with broken seats can be found in abundance.


Zoobie and me travel a lot. And road is our preferred mode of travel. While on road, we look out for eating joints which have decent toilets. At times, we succeed. On other instances, we continue to travel endless till we find a decent one. In case, our full bladders fail to stop the outflow, there are always green fields looking for irrigation.


Most frequently travelled road is National Highway 1 which connects Delhi - Ambala. On this road we know couple of dhabas (or diners) which serve traditional and delicious food (paranthas, pakoras, dal-roti etc) but have pathetic toilets. Then, there are certain joints which house foreign brands (Dominos, Costa Coffee, McDonalds etc) and have clean toilets. But I do not enjoy this food much. There usually is a dilemma, where to stop.


To overcome this dilemma, we decided to stop twice. One is our pet-puja stop wherein we eat food which we really like and another is pee stop where we prefer to take a bio-break. Our travelling time increases by 15 minutes with this arrangement but this works well for us.


Is anyone tracking, how many customers are only stopping for pee-break? Just thinking...Anyway, Happy World Toilet Day. Hopefully, we will have a lot more cleaner toilets in future.

Local Business - Sip and Bite

I have started loving local businesses or small business owners. Till few years back, I have always loved to dine-in some reputed national or international chain, always liked to shop with retailer which has national presence or has some phoren tag attached.
 
With some of my ordinary experiences with so called organized players, my faith is back in local businesses. My mindset is changing because with the advent of organized retail, local businesses have also pulled their socks and raised their standards (service, hygiene etc.) to decent levels. And organized retailers are unable to compete with these resurgent small businesses.
 
For the next four weeks, every Friday I intend to cover one small business to which I am sold because they offer me great service.  
 
First in line is a restaurant, Sip and Bite in Gurgaon which is run by an old Uncle and Aunty. Couple of months back, I developed an allergy to red chilly powder and doctor has asked me to avoid it. One evening, I went to this restaurant asking what all is available without red chilly. Steward suggested a couple of dishes, and I ordered as per that. True to his advice it was without any red chilly. 
 
After a few days, I again went to this place. Steward came to me with a menu and asked me, "Sir, you want without red chilly?". I was floored because he remembered me and my choices. After that moment, I knew I was going to be a regular at this place. After all, you do not find such places very often where people remember you very often.
 
Place is clean and kitchen is open and is visible to everyone. This exudes confidence in the diner as he can see that everything is cooked in a place which is spic and span. It also shows that owners have full faith in their facility.
 
I am sold to this place because of their thoughtfulness and openness.

Customer Service Tips



An interesting article which lists 50 things that should be avoided by you, if you are working in a restaurant. Though, this list talks about things not-to-do in restaurant but a lot of points can be applied to all businesses related to service. 
 
Some of the points which I feel relevant to many businesses are:
 
Greet warmly - An eye contact. A hearty smile. A friendly hello. A sincere greeting. All these things help in initiating a relationship which can be cherished for long time to come.
 
Opening lines matter - Do not open your conversation with a lame sentence like "mineral water or tap water?" More the interesting opening lines are, more the customer will be inclined to stay with you. After all you do want him to come again and again because of you. 
 
Interrupting a conversation is a sin - Yes, you have some wonderful ideas and bombarding your customer with those ideas is the only logical thing occurring to you. But hold on. Let your customer speak first. Do not interrupt him. If customer is accompanied by a friend or spouse and they are discussing something, do not interrupt them as well. Be patient, you will have enough time to throw your ideas at them.
 
Take feedback and fix things which are not right - After customers are done with their shopping, dinner or window/floor shopping, do take their feedback. And taking feedback will be the first step only and it would be an incomplete step if you do what needs to be corrected.
 
Be consistent throughout your conversation - Charming at the beginning of conversation. Listless in the middle. Tired at the end of the conversation. Not done. Hardly an impact which you want to leave on customer.

This is only part one and I can't wait to read the second part as well. Will share with you all as soon it is updated.

Conversations are on...always





Customers talk. And , they talk in every possible forum available to them. Facebook. Twitter. Parties. Blogs. Everywhere. You think of a place and probably a conversation will be going around about good or bad customer experiences.

Apple is generally known for providing great customer experience. But they are also not perfect. Apparently, Time Capasule (a Wi-Fi router which also backs up your data) dies after 18 months. Customers are writing to Apple about this faulty product line. Though products are covered under Apple extended warranty plan but that is not enough for Apple fans. These fans do not want that their product to go bad at first place.

Anyways, fans of Apple, who go out of way to show their affection for Apple and its products, have now taken an off-beat route to protest. Fans have setup a website which mourns the death of Time Capsule and all dead Time Capsules can R.I.P. together on this website. So far, 178 owners have registered their dead Time Capsules on this site.

Unfortunately, there is no R.I.P. for conversations around good and bad experiences.

Mannerisms and Customer Interactions





Delhi is to host CommonWealth Games in 2010. Apart from readiness of sports venues and infrastructure, there is one more issue which is worrying many politicians. Behaviour of Delhi junta. Yes, you read it right. Our Chief Minister and Home Minister thinks that in order to host games successfully Delhites should mend their habits. They have to be more polite, behave in friendly manner and if possible, should take classes in mannerisms.

Some lessons in customer service are also need to be given to many small shop owners as visitors will be interacting with them. I am not saying they are not polite or friendly but they need to make some subtle changes in their behavior so that they can project themselves as more customer friendly shops.

We Indians, in general, never smile to strangers and never exchange greetings with strangers. This is acceptable on streets but not when customer enters inside the shop. At the most we nod our heads and that means customer's presence is acknowledged. Well, a hearty smile may help in building trust that go a long way. 
   
You enter any shop and present your query to shopkeeper. He reply to your query without looking at you. In fact, he might keep himself busy in what he is doing and may not acknowledge your presence at all. This is considered to be extremely rude in West. In India, it is chalta hai!

We unknowingly put our hands on waist, while talking to customers. Another sign of hostility towards customers. Okay, not exactly hostility but another gesture which depicts our not-so-customer-friendly attitude.

These are some gestures which come to my mind which are doing exactly fine with Indians but may not go down well with firangis.

Let me know, in case you have anything to add.

Fake it

 
What is more difficult - being polite and courteous or faking it. Just wondering.
Thought of sharing this with you all.

Update on IFB Rant Post

After I was on phone with four call centre employees and spent nearly an hour with them, I was able to get service engineer at my home and got my machine fixed.  

I have also lodged a written complaint on their website but nobody has reverted so far. Not even an auto reply mentioning that’ my complaint is received by them.’ 

However, after putting my rant on my Blog, consumer review site and facebook, I have come across many friends and customers who are not satisfied with customer service of IFB. It seems providing woeful service is in their DNA. 

Till last fortnight, I was extremely satisfied customer of IFB and always recommended it to my friends. But everything has changed now. From now on I will not be recommending IFB products to any of my friends.     
BTW thanks for your comments, suggestions and good wishes which were the only saviour in otherwise dull and frustrating episode.

The Spiral of Customer Service

When malls started mushrooming in India and organized retailers started gaining foothold in Indian landscape, customer service also became a talking point. Initially, customers used to be happy, when security guard opened entry and exit doors of stores for them. Customers were experiencing this thing for the first time, hence they were elated.

Slowly, this became a norm and customer wanted something more. Then employees started greeting, smiling and acknowledging customer as soon as he entered store. Soon, this also became a norm. Then there were better employee grooming standards. Soon, product knowledge gained importance. In this race to serve customer better, everybody kept following and everything was a norm after sometime.

This is a customer service spiral. In this spiral companies keep embracing new norms and keep their standards above or at par with competition. In this spiral, companies try to improve on their previous effort. This spiral ensures that customer is served better than competition. This spiral brings best out of companies. This spiral also prepares them better in tough situations. 

Avoiding this spiral is not an option anymore. Joining and doing well is the only way out.

Shame on you


Read this tweet yeasterday. I assume this is from a customer service representative.

This is sad. I am sure nobody is forcing this guy to work in customer service department. He can always quit and work in some other cool and relaxed job where he won't be bothered by customers on his holiday. Shame on you for bringing bad name to your employer.

I will never like to work with people like him.

Twitter and customer service



You have a complaint against a brand or service. You tried contacting customer service but nothing happened. You wrote an email to customer service department but nothing happened. You sent a reminder but it did not help much. And you feel helpless, dissatisfied with this 'take it or leave it' attitude of companies. But hey, wait. Help is pouring in from new channel. Twitter. 

More and more number of people are using Twitter to register their complaints. Good thing is that they are getting responses and resolutions from their service providers. And Help pours in faster. 

Article in NY Times reports 

As hotels, airlines and other travel companies line up on Twitter to promote their brands, customers who voice their grievances in the form of tweets are getting surprisingly fast responses for everything from bad airplane seats to poor room service.
  
More and more number of brands have started using Twitter to promote their promotions, to connect better with customers and to monitor conversations. Since they are on it, they are also able to hear positive and negative feedback about their service and brand.     

Reason cited for this kind of service is viral nature of Twitter. Every Twitterer (I think I invented this word) worth his salt has some number of followers to whom they retweet their grievance and thus bad word spreads. They not only get help but they get it in record time. On one instance, a person spent 30 minutes on phone with call centre representative but no resolution provided. After that he tweeted his concern and he got resolution in 19 minutes! 

It is sad to see that after spending huge amount of money on call centre technologies, buying best of CRM systems, hiring best of the customer service representatives and building state of the art offices, companies prefer to put their efficiencies behind a free service.

Is Twitter going to revolutionize customer service? I do not think so. Right now it is new tool and most of the companies are testing waters. In most of the companies it is in a project stage where it is being monitored by marketing directors, customer service heads and hence faster responses. Once a process sets in, it will follow the path treaded by other high profile technologies. And customers have to find a new way to resolve their complaints. 

Till then, as they say, make hay while the sun shines.  What is your take? 


Impatience and Customer Service

Anger and I have shared a long relationship. A short tempered beast inside me would awaken at  the slightest hint. At times, no reason was required. I used to get angry even if someone shouted at me. I used to get angry if someone played some harmless prank at me. I used to get angry at almost everything and everybody. 

Then I joined Customer Service department in my present organization where my team consists of only ladies and most of them are elder than me. I learnt to have milder, no shouting and no high pitched conversation. I knew I succeeded to some extent when my colleagues  started telling me “How come you are always so cool and calm? We have never seen you getting irritating on anything or anyone.”  

I am writing about this entire anger thing because my dear blogger friend LEB has tagged me. 
Over the period my temperament may have got better (Zoobie disagrees) but my impatience to bad customer service has increased. In this post, I am sharing such instances of my impatience. 

“Obviously” replied a cashier to me at a food joint when I checked with him whether a certain item from bill is deleted or not. I think word ‘obvious’ has become a sort of takiya-kalam in India and lot of youngsters use it anywhere in a conversation. I have always felt that this word brings some kind of arrogance in a person’s attitude and tone and should not be used at all if you, even remotely, deal with customers.  

Once I waited for more than forty minutes to exchange my stuff for another product in an organized store. The staff had long list of their reasons for not doing it fast. I was frustrated, irritated but somehow managed not to show it to staff.  

Long billing lines and long time taken during billing in organized retail stores can make saints shout. Products do not get scanned, mismatch in pricing and freebies not getting scanned are common reasons for delay. Whatever may be the reason, long billing lines raise my temper. 

“I will call you after my meeting is over” is definitely the most overused excuse. I heard this so many times when I am chasing someone to get some work done and service provider is too busy to take up more work. But he is too courteous to refuse me outright. I have always felt this is height of unprofessional behavior and it does make me frustrated.  

Customer following up with service provider, for which he has already paid, is somehow becoming a norm in Indian service industries. Ramesh wrote a post on how Indians are unable to work without follow ups. This poor work habit is being fast imbibed in Indian service industries and this irks me a lot. 

Sales persons are busy on mobile phones while customer is waiting for their attention, is a sad sight and tests my patience. Are there any calls which are more important than customers? I doubt.  

“Sir, I am calling from _____ company and we are offering blah, blah, ……, blah. Are you interested?” said the voice. A curt ‘no’ was my reply. “Thank you.” said the voice.
Attending calls of tele-callers which dole out scripts in mechanical tone is serious wastage of time, money and do bring me on the verge of losing patience.   

Discounted products are promoted as full length advertisement in a newspaper by a retailer and he forgot to mention the stores where it is applicable. I once drove 60 kilometers to avail a certain promotional coupon but on reaching the store, it was communicated to me that promotion is not applicable in their store. I shouted at store staff, told them that you are losing a customer but nothing worked. I learnt to be more careful in reading ‘Terms & Conditions apply’. 

Interacting with any call centre is a pain. After dialing the call centre number, punching more numbers, waiting for service representative for 30 minutes and then a call drop. Phew! It is a tough task and needs a truck load of patience which I do not have. 

Biggest test of patience comes when stern processes and not common sense drive service professionals. Once my Delhi bound flight landed in Ahmedabad because of bad weather. Flyers were hungry and thirsty as there was no water on flight. Flyers could see shops open in airport but were not allowed to leave flight as it was against the process.  

With these ten vents on impatience, I am through with my longest post on this blog.  

In case you have something more to add to this list, please do share. 

PS: - There are some other tags which I need to fulfill but will do after sometime. Let me give some rest to my grey cells.