These days whenever I receive an SMS, I have fair bit of idea who is the sender. It is either some real estate developer or real estate agent who is making a desperate attempt to sell some dream project at astonoshingly low prices. No, I am not getting into art of predicting future. There are far more capable people in that field. Its just the frequency with which all these builders are trying to woo me. Nearly 80% of SMSes I receive are from someone who has some stake in real estate industry.
I am not sure how and why these developers have a feeling that I am a prospective customer of theirs. I have not received any increment in distant past and my salary is still at pre-recession level. None of my uncles is rich enough who can sponsor me any of their dream project. And also my father is not planning to give me any kind of fortune, so that I can own one these one-of-its-kind property.
I am sure all these developers and builders have some kind of business sense and they must have some kind of mechanism in place to track ROI on their SMS efforts. If their motive is to make me buy something, then they are failing miserably. Either they should look to tap me (in case they are hell bent on me as their customer) by tweaking their efforts or they should stop wasting their efforts on me (best thing to do!!).
In case, their motive is to frustrate me and drive me crazy so much so that I decide to draw an Aloo Kachalu and write a blog post on them, then they are bang on in their efforts.
by Ramesh , on February 11, 2010 7:20 AM
Yes its so frustrating. In China, they have developed it into a fine art. If you are in a particular locality, the local estate agent has software that recognises you and sens a SMS. terrible - As I move across various areas of the city, I keep getting different SMSs. Terrible !!