Not Being Sarkari

Hi Adesh
 
i am sure zoobie has told you that i am working on a project on service quality for **** and i dont even know the 's' of it.. i did go through your blog and found it extremely good- i might be quoting a few lines from your blog - hope its ok with you.

 
nyways might even take your help over the weekend also
 
thanks...


Few weeks back I received above email from one of my friend who happens to be a part of customer service or service quality (organization terminology) team (I am withholding the name of the brand as requested). She wrote me asking to use some of my blog things in her organization presentation. I was glad that someone found something useful in my blog which can be used to make customer service better in an organization.

This happens so often that while working we try to monitor some metrics and feel that they will guide the business to some new heights. If you are in a call centre, your SLAs will be number of calls (more the merrier), average time of call (less is better) etc. In retail, it is footfalls (more the merrier), average value of bill (higher is good) etc. In blogs, number of hits (more the merrier), number of comments (sky is the limit) etc. 

But behind all these defined metric, we tend to forget the true meaningful conversations which are building blocks of any business or blog. We never measure in call centres whether relationships with customers got stronger or not. No track of bonds getting stronger or weaker with customers in your retail store.

This mail just showed that there are 'soft metrics' which makes keeping blogs much more worthwhile. I am happy.