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Effectivness of Customer Contact Points





Receiving regular sales call from sales representatives of banks, offering credit cards, loans is regular chore for most of us. As for me, I always encounter a lady (different always) with uninspiring sound and lazy attitude trying to do some mundane chore which is thrusted upon her.

As an owner of a business, if I listen to this sales representative, I will be forced to commit suicide. It is not because it has something to do with lady. It is because I will realize that my hard-earned money is going down the drain. I will be convinced that such sales rep will never be able to close any sales for me. I will be convinced that if I chuck these sales rep, business will not deteriorate. They should be called as sales preventive and not sales representative.

Why it is not very often that business owners do a dipstick on service provided at customer contact points? Why cannot business owners go through what their customers go through regularly?

Found a list of ten things that business owners should do to gauge the customer frustration at various customer contact points.

Change this before customers change you.

2 Comments so far »

  1. by Ravan , on November 20, 2009 1:38 AM

    The worst caller comes when you are in a meeting and they offer to sell you the most worst product you will ever buy from them,
    i remember a college calling me and offering me degree courses!!

    I asked them do you bargain for degree like we do in market!!!


    Psst... Dude check my two latest post, preview of my new novel...:D

  2. by Ramesh , on November 20, 2009 4:59 PM

    There's nothing more frustrating than such callers. There must be some suckers somewhere - else businesses would not waste their time on this.