Usually, I spend my Sunday evenings in a particular coffee shop in Gurgaon. This shop is located in a residential market and on Sundays, it is always buzzing with customers. People scramble to get seats and there is hardly any inch which is not occupied. By 6:00 PM, they run out of most of their products. Staff usually struggles to take orders, fulfill orders and service is unsatisfactory on all accounts.
One Sunday, I asked one of their staff about the achievement of target for the day. On most of Sundays, we achieve our targets by 7:00 PM, quipped sales staff. It is good and difficult situation for us, he continued. He further explained. Good because we do business which is beyond our expectations and customers throng to our place bypassing every other coffee shop. It is also a difficult situation as we run out of stocks, overall management of orders becomes difficult for us. We try our level best to give satisfactory service to all our customers. He ran for his next order after this explanation.
Achieving targets by 7:00 PM is definitely a good 'difficult situation' to have and all businesses would like to have such difficult situations. But then difficult situations need to be tackled before they become difficult to be tackled.
PS:-
In case you are wondering what is so special about this coffee shop. Nothing much except that location is good.
by Ramesh , on October 7, 2009 4:14 AM
Actually achieving targets by 7.00 PM may be a very bad thing. Shows bad planning, missing of an opportunity and pissing off customers. When a competitor starts up nearby, this coffee house may never meet its target !
Btw, is the coffee good ??