I recently visited a Canon outlet to check out a new range of digital
camera. On entering, I saw a camera submerged in water. I was little
surprised to see that and was curious to know about it.
in the beginning of 2009. To induce curiosity, create experience
around this product, show case true strength of their product and
create buzz, Canon has decided to showcase USP of their camera in a
style. Canon has put their foot where the mouth is. I found their approach
quite novel. For years many watch manufacturers have been selling
watches which are water resistant. Customers ask couple of times about
manufacturer's guarantee on water resistance. But none of these
guarantees gave peace of mind to customers which Canon's small gig has
given. This cannot be achieved by any amount of advertisement. This
cannot be achieved even if some celebrity endorses the product. As they say, seeing is believing, as perception builds once you see
the whole process. By the way, I also liked the passion with which their salesmen explain
their products. I have no doubt that my next digicam will be of Canon.
by A journey called Life , on September 8, 2009 11:42 AM
lovely novel approach.. never heard of this one before.. can understand the awe u must have felt..
by Ramesh , on September 8, 2009 12:11 PM
Great idea. Reminds me of the time when I was buying something called unbreakable. I expressed sceptisim whereupon the salesman simply picked it up and threw it on the ground. Needless to say I was very convinced. This goes one step even further. Great marketing idea.
by Dhiman , on September 9, 2009 11:40 AM
That definitely is a new way of marketing...
by thethoughtfultrain , on September 9, 2009 7:14 PM
Wow thats a unique idea! :-)