I came across this signage yesterday in one of high street markets in Delhi.
There are very few innovations by Indian retailers when it comes to signage. At most of the places we see some posters with a lot of words on them which fail to cut the clutter.
However, I found this signage brilliant and bold that it stands out and catches your imagination immediately. I found this whole concept simple but very effective.
The number of words used are minimum as picture drives home the most important message i.e. Kazo has men’s range as well.
Though they could have done this job a little better by not putting 33% Sale offer in front of this innovative signage. Here's a link to some more innovative and interesting posters and billboards.
by rads , on July 18, 2009 2:01 AM
hmm very creative..
by A journey called Life , on July 18, 2009 8:26 AM
very innovative and what a bright yellow that was
by le embrouille blogueur , on July 18, 2009 11:43 AM
Brilliant..... thanks for bringing this to our attention ... @ AJCL .. the color is for the "glazed" eyes ...lol !!!
by Ramesh , on July 18, 2009 6:47 PM
Interesting, but not so sure if its a great idea. The target consumer I suspect might not get it at all - if I hadn't read your writeup, I wouldn't have "got it".
But your central point is absolutely valid. Great point of sale signage can work wonders for the brand.
by Ravan (SiD) , on July 18, 2009 10:33 PM
err...call me dumb but I did not understand what product are they marketing...[:o]