It’s nearly a month now that I am traveling 30-odd kilometers daily to my work place. I have become accustomed to my long driving time and tiredness resulting out of this rigor. Anyways this post is not a vent on all this.
While waiting at traffic lights, I come across lot of children selling magazines and roses and beggars who want to extract a penny from me. However, I observed that though they have not attended any school but they are smart.
A child carrying Autocar, MobileMe, Businessworld in left hand and Femina, Grihshobha, Savvy in right hand, came to my car. When he saw only male sitting in a car, he raises his left hand. I guess he understands that men are more interested in auto, gadget and business magazines. In case he is trying to get women driver’s attention, he does it by raising his right hand to showcase their armory of magazines targeting women.
Similarly, beggars spend more time begging for money from guys sitting in bigger cars. Their mantra seems to be simple – size of car is directly proportional to amount of wealth one has. I suppose that they understand time is money for them and they want to use it better by investing it in their better looking customers.
I am amused at this street smartness of theirs. I do not know how successful they are but they do understand the fundamentals of business. They completely understand the principles of marketing and CRM.
What say?



by Ramesh , on July 4, 2009 6:07 AM
Oh yes, they understand CRM very well all right. The problem with CRM is that the minute a person sits behind a desk in an office, it seems to vanish !
by le embrouille blogueur , on July 4, 2009 6:49 PM
I think a lot of credit goes to their mentors who train them well on the CRM fundamentals .....In Kolkata ..near Park Street, if they see a couple in a car, they come with a bouquet of roses ....the guy melts not knowing that the roses are coming from the cemetery across the street ...lol !!
by A journey called Life , on July 4, 2009 7:00 PM
they have always held me in awe. remember the lingo kid.. quite off topic, but i wish they were educated and nurtured in a way their talent could be tapped in better ways..
my ex boss used to quip that these kids displayed such awesome negotiating skills that he would not mind recruiting one or many of them. :)
by Roshmi Sinha , on July 4, 2009 8:59 PM
Very apt! Nicely done.
by Dhiman , on July 6, 2009 12:36 PM
You are correct these street vendors/ beggars are very smart indeed they learn quite fast as well I mean they can observe the trends and make changes almost instantly, doesn't every business do it for survival these days...