I came across a website of a copywriter who is laid off and looking for a job. I found website little weird as well as humrous. But Lawson is trying to be different.
With number of jobless people around us, one needs more than a word resume. Tough times ask for innovative approach. The attention span of a recruiter is less as he has to deal with pile of resumes. Setting up a website resume, making a video resume or making a PowerPoint resume will help someone stand out.
In tough times people also start questioning the status quo. In most of MBA institutes students are told to make resume in a certain format and students follow that advice as that they feel it is followed everywhere. In these times it is good to have something interesting, something provocative and something which can start positive conversations.
Lawson is treading less taken path and only time will tell whether his approach is successful or not. BTW I liked Jack Daniels print advertisements by Lawson.


by rads , on May 6, 2009 12:58 AM
The website looks cool. I remember one of my professor's asking us what are we going to invent after becoming engineers, we were all dumbstruck coz there was nothing else left to invent...everything is already done n we are jus following what is in books more like to learn about what's already invented...as none of us had an answer he said that it is the answer coz there's nothing left to invent, the least we can do is design it better and make it more usable and attractive...he said that we should be innovative and come up with something new rather than the same old bulb invented by Edison...n i feel what you said is exactly like that...following the same old resume format created in some ancient era will definitely be boring...something that stands out will really work...especially during recession...
by Ramesh , on May 6, 2009 5:59 AM
The consequences of living in China - Alas Lawson's site is blocked ! But nice idea though - trying to look different. One resume I saw different was where the person had attached a beautifully written 2 pager on his family's history. I was intrigued enough to call him for an interview and as he was good, I took him !!
by Apurva , on May 6, 2009 12:32 PM
Definitely a different looking site, but the point is to stand out, so you can say this guy's site stands out...of course, one way to stand out is to have your own, creative, blog :)
by Adesh Sidhu , on May 6, 2009 7:35 PM
@ Rads - I guess these are times when we need to reinvent are ourselves regularly.
@ Ramesh - These days more and more HR Managers are looking beyond obvious Word resume.
@ Apurva - Thanks for visiting. You are right. It is time to have a compelling blog as it will make difference.