Google is launching a real time communication tool called Google Waves later this year. Tool looks cool and is already generating lot of good word of mouth. But this post is not about the tool. It is about why best customers of yours should be treated special.
Below is the presentation given in Google I/O. You view it for three minutes and you will realize that Google has played a masterstroke by treating its best customers differently and special.
In the beginning of presentation, Google guy announces that all those who are present in conference will be given invitation to use the new tool.
"Passwords will emailed to all as we already have your email IDs."
I found this gesture fantastic. People who are attending conference are techies who love Google. They have spent some time and may be money (if the conference is paid one) to attend this conference. They are clearly people who love Google and if there are some critics, they will find this gesture special and will convert themselves as Google fans.
Best customers should be given something more so that they can feel special. Special enough so that they can tell others about it. Special enough so that it can become a conversation starter. Special enough it can create a movement.
Google clearly understands this and has mastered the art of spreading good word about their products. Without spending any fortune on ADs, they are creating a big community which is waiting for their new tool.
by rads , on May 31, 2009 1:48 AM
Yea this is always done as a promotion for new products. Who can better spread the word than satisfied customers? They are just following that mantra and no wonder they are so successful.
by A journey called Life , on May 31, 2009 6:52 AM
ohh this defnitely is a nice tactic. who to better spread word than a delighted customer..
thanks adesh- i did not know about this before..