Tom Fishburne has come up with nice cartoon on how consumers are preferring to spend. I am glad to see iPhone over there :-)
As Tom puts it
Yet Apple still managed to blow away iPhone expectations this last quarter. Even in the midst of a recession. And value-oriented attack ads from Microsoft.
I know, I know, Apple is the stereotypical poster brand. It's almost cliché to talk about them as a marketing case study. And, yes, their computer sales are down. But I still find the iPhone example pretty inspiring. The average high street has shuttered shops and desperate Sale signs, yet the Apple store always feels crowded.
Why? Because Apple creates meaningful products. They pass the "recession litmus test". And because they excel at "share of wallet".
I would also like to add my quota of whisky and beer in my share of wallet.
What are your additions?
by rads , on May 16, 2009 1:24 AM
I heard about the awesome features of iPhone and in fact many of colleauges have it showing off...good for Apple it was a success coz i heard many bad reviews about it.
by le embrouille blogueur , on May 16, 2009 11:16 AM
The best iPhone story I have heard till date - Mr.Gate's wife and kids are dying to get one but cannot ....sigh !!!
by Dhiman , on May 16, 2009 9:55 PM
I would add Gas or petrol cost to my wallet as well with 'Whisky' and 'beer' certainly :D
by Adesh Sidhu , on May 17, 2009 12:33 AM
@ Rads - Every thing has some pros and cons and iPhone is no different.
@ Blogueur - Yeah I read that story. Poor guys!
@ Dhiman - Yeah I forgot to add Petrol. Thanks for reminding.
by A journey called Life , on May 18, 2009 3:21 AM
wow.. this made real interesting read.. way to go Apple :)
by A journey called Life , on May 18, 2009 12:13 PM
ohh and i forgot to add, in my wallet space i would like to include a huge chunk for toys for chotu (espcially those ones that can hold his attention for longer times)
by Kadambari , on May 18, 2009 7:54 PM
Apple is like this 'brand' that is owner's pride and neighbor's envy. I agree they sell quality and class but these days there a number of other brands doing the same for lesser price!
But yea, if you have an iphone or a mac, you obviously are 'the one'! :)
by Adesh Sidhu , on May 18, 2009 11:58 PM
@ Journey - Recession or no recession, chottu should be happy.
@ Kadambari - Apple is a fascinating brand.
by Ishu , on May 19, 2009 10:15 AM
My addition would be the occassional loan to a friend in need!! :)
by puresunshine , on May 25, 2009 6:43 PM
i actually wrote on Twitter a while back. did u follow the recent ashton kutcher controversy on twitter? I read both ur posts on advantages and disadvantages..a recently twitter has started re-inventing itself too. Its now highlighting the search feature, which now appears on ur profile and home pages, to increases linkages. i guess thru this they can embed advertisents as well.