New age business is all about participation. It is no more case of product thought off by someone, designed by someone else, modulated by someone else, tested by someone else and made for someone else.
And everything happened behind close walls where one department was not talking to each other. The result was something which is not simple and user friendly. But not any more.
Participation of all stakeholders is important. If you will not ask for participation, customers will write you off on day one and in less than 140 characters.
Thanks Raj for this wonderful tip.
Participation
- on Tuesday, May 12, 2009
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by rads , on May 12, 2009 8:25 AM
Quite true and that is where usability analysts come...companies these days are concentrating more on them, in fact I have a friend who is a UA and blogs on this too...these people bring all the departments together and interact with everyone including customers.
by Adesh Sidhu , on May 12, 2009 10:46 PM
Thanks Rads. Yes these days companies are making separate departments to track conversations around their brands. They also initiate conversations with customers.