Recently, I was looking for a book which I could gift to my CEO. Suddenly my eyes stuck on 'Making Breakthrough Innovation Happen - How 11 Indians Pulled Off The Possible'. I picked it up out of curiosity.
I have always believed that Indian companies do not innovate often and not many Indians try to take off beaten path and try new things in business or in life. But this book changed my belief. The stories of organizations have captured my imagination as they are doing something interesting, useful and changing the rules.
As the name suggest, there are stories of 11 organizations, which have done innovations not only on scale but also changed the rules of game. Apart from ideas and dreams, there are three more common factors in all stories.
Customers:- All the innovations revolve around customers. They have not taken customers for granted and gave them what they wanted. And all of them given something different to their customers and different enough to cause large scale migration of customers.
Resources:- How many times we have thought that if we have resources, we could have achieved great results. In all these stories, innovator is not limited by any adversity and disheartened by lack of resources. Everyone has bend the situation to their will. In fact lack of resources made them to think hard for an alternative.
Challenging the establishment:- Innovators are not intimidated by bigger players. They created level play field by using customer insights and challenged the larger establishments. Bigger players did not have any choice but to play according to new rules.
As said by George Bernard Shaw, progress depends on the unreasonable man. An unreasonable man is driven by unreasonable challenge. An unreasonable challenge which is over come by larger dream, clearer vision and greater purpose.
If you have not, I highly recommend you to read Making Breakthrough Innovation Happen - How 11 Indians Pulled Off The Possible.
by rads , on May 27, 2009 2:57 AM
Sounds like an interesting read...will get it once I get back to India unless there's an e-book available.
by A journey called Life , on May 27, 2009 6:35 AM
second rads..sounds interesting.. must pick it up one of these days..thanks adesh
by Dhiman , on May 27, 2009 5:44 PM
The books sounds good ... will be in list when I go to the bookstore this time...