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Biggest losers are in demand


In any business the most important thing is to know the customer. Duh.

Companies have spent millions of Dollars in building customer databases. They have spent this huge amount of money so that they can build relationships with customers and stay ahead of their competitors.

Now is the time when everybody is busy in trying to maximizing their returns on customers database which they have collected over the years.

Casinos are no different. Researchers are using their extensive customer data to find most profitable customers - biggest losers. They would love to avoid their unattractive customers.

Frequency of visits to casino and amount of money spent in casino is important to them but more important is how many times customer has lost. Based on the previous data they intend to calculate how much more money they can make in future from such profitable customers.

Casinos will give best of the treatments to their biggest losers. Airport pickups in best of the cars, best of the hotels to stay in, best of the rooms to put up and in the end casinos will hope customers take this bait and lose big time. I wish I had not listened to my parents and should have taken up gambling :-(

This year companies will follow one simple mantra - love them, lose them and love anyway.
 

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9 Comments so far »

  1. by le embrouille blogueur , on May 14, 2009 6:16 PM

    True ...true ...true ...for all three major casinos in downtown Detroit !!

  2. by Ramesh , on May 14, 2009 6:30 PM

    This post has been removed by the author.

  3. by Ramesh , on May 14, 2009 6:31 PM

    Absolutely true. And they hate winners. Card counters are banned and if they see somebody winning consistently, they just chuck him out !

  4. by rads , on May 14, 2009 10:58 PM

    Hmm one man's loss is another's gain...nice write-up

  5. by Devilish Angel , on May 15, 2009 5:41 AM

    I recently saw a program about Las Vegas casinos. The tricks they use is scary! Like not having any mirrors in there or time. They want to prevent people from being self conscious or time conscious!

  6. by A journey called Life , on May 15, 2009 5:54 AM

    extremely informative piece and nicely written.. :)

  7. by A journey called Life , on May 15, 2009 5:54 AM

    This post has been removed by the author.

  8. by Kadambari , on May 15, 2009 10:39 AM

    Interesting! What all people do. I didn't know this! :)

  9. by Adesh Sidhu , on May 15, 2009 10:57 PM

    Thanks everyone.

    @ Angel - Thanks for dropping by.

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