Reason is that every Colgin wine has a compelling story to tell. A visit to their website will inform you that they have recorded the smallest possible details of wines. The kind of soil used, kind of weather grapes faced, texture of grapes and methods used to make wines. They also have wine tasters note on their website. Every effort gone into making this remarkable wine is recorded with great honesty. And this effort conveys a compelling story behind this remarkable product.
Colgin wine is sold only through selective restaurants and mailing list. Mailing list has already more than 3500 customers and they get either 3 or 6 bottles of wine. And mailing list is called (rightly so) as 'waiting list' as customers who have signed up in 2005 will be getting their wines this year. Four years and still waiting!
Colgin is able to earn love and respect of its small set of customers.Their small customer base helped them to grow. Without compelling story and remarkable this would not have been possible. So many times we try to target mass market in one go not realising the worth of impressing small set of customers who will spread positive word of mouth, if satisfied. Satisfying small set of customers will help in growing the business but not as fast as you wanted but faster than you have imagined.
by Ramesh , on May 13, 2009 2:55 AM
I've already ordered a bottle to be able to gift you on your 1000th post !
by rads , on May 13, 2009 3:57 AM
I'd say if the pav-bhaji walla comes up with a story of how its made, we'll never eat it agian :D so some are better off wihtout stories to add to them, but yes I do agree that a compelling story can be an added advantage in cases like Colgin wine.
by A journey called Life , on May 13, 2009 5:52 AM
Adesh: this is interesting.. never knew this before and Rads: i totally 100% agree with u..
by Adesh Sidhu , on May 14, 2009 5:38 PM
Thanks Ramesh.
@ Rads - Street foods also have stories - Tunde ke kebab in Lucknow, Ashok chat bhandar in Delhi, Pav bhajji at Juhu chowpati.
@Journey - Thanks.