In these times of crunch, KFC is investing in future by doing cause marketing – they are repairing roads.
Don't be surprised if you see Col. Sanders out filling potholes. In an unusual
cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in
exchange for stamping the fresh pavement with "Re-freshed by KFC," a chalky
stencil likely to fade away in the next downpour.
There are opportunities for more businesses by building huge goodwill amongst their customers and generating positive word of mouth.
Ideas I overheard:
• Gyms should let people who lost their job have a free off-peak-hours
membership
• Salons should give free haircuts/facials to anyone on their way to a
job interview
• Conferences should give scholarships to struggling small business
who ask nicely
• Restaurants should offer a free dinner for anyone who just got laid
off
Innovation in marketing is the key in these tough times and such acts of kindness will not be forgotten easily.
by Ramesh , on March 29, 2009 10:35 AM
Nice ideas. Yes innovative marketing in these times can hugely help build brands. Some more ideas - newspapers can provide some free ads for any company that is recruiting, Sodexho can give some free coupons to anybody laid off, multiplexes can perhaps srceen a free movie to raise the spirits, etc. A company that builds a "caring" image will reap rewards when the good times come.
by arbitmind , on March 30, 2009 3:32 PM
Happy Hours in the local pub for people who just got laid off ...this might do wonders to keep people 'high' :-D