And research has just proved it.
Apple is not only the brand that marketers love the best, but it’s the one that
consumers recommend the most, according to new research from Satmetrix,
originator of the Net Promoter score.Apple posted a NetPromoter score of 77
percent, which means that 83 percent of respondents would recommend the brand to a friend versus 6 percent who would not.
Being an Apple fan, I have always admired the way Apple has worked hard and built huge fan clubs over the years. Offline Apple fans get together in Apple store and learn about new products. Customer experience and customer service inside Apple stores is great. Employees are friendly and they will go out to make you comfortable in the stores. Its fan clubs are present online also – in the form of dedicated blogs.With these fan clubs, Apple is able to promote its cool designer products and their ease of use.
Apple has always surprised, created passion and excitement amongst its fans while launching new products and services.This passion and excitement is so contagious that no force in the world can stop it from spreading.
In India, Apple products do not have much presence (except for iPods) but it has some die-hard fans like Zoobie and Me to spread the greatness of the brand.
by Ramesh , on April 1, 2009 5:58 AM
Indeed, Apple evokes strong loyalty and passion. In addition to the cheerful service, I think its also because they make great products. Their products are usually revolutionary and so good that you have to admire them. There may be also a bit of cocking the snoop at Microsoft in this !