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Gifts to customers

Read an article on Adage. It has published a list of gifts that creative agencies should give to their customers during this holiday season.

"Skip the iTunes Gift Cards and Give Them Something They Need"

Some suggestions to Indian Retailers on what gifts they can give to their customers:
  1. Responsive staff
  2. Hassle free return policy
  3. No wrong billing
  4. Full shelves
  5. Some magical moments

Customer Service and bureaucrats

Read a news on Fijitimes where Interim Attorney-General has asked government employees to be more customer friendly.

"The current mindset is that people need us, we do not need them when in fact we need them more than they need us," he said.

Civil servants were also reminded that at the end of the day, customers pay for the civil servants salary as they the taxes.

"There needs to be connectivity between civil servants and members of the public as well as investors. Please view those who come to see you as your customers," he said.

Can someone tell Indian bureaucrats and politicians the same thing? Customers should not be treated as dogs.