Company policies change often. They often come out with rules and regulations which make lives of customers tough.
But there are few announcements which are welcomed by customers. At this moment effectively communicating your offers to your customers become important.
Amazon announced credit of $50 to customers who have purchased HD DVD players from them.
Thanks to consumerist, you can read letter here.
- Letter from Amazon sounds less customer friendly and more obliging.
- There are too many Do's and Dont's which customer need to remember before redeeming $50
- There is too much information (Amazon marketplace, Early adopter mailing list) for customers to absorb
On the contrary, Apple CEO Steve Jobs, written a letter announcing credit $ 100 for early adopters. All advantages given to early adopters of Apple products.
Simple and customer centric communication can make small price offs sound as a great deal. They also offer a chance to offer great customer connect
